THE FUTURE OF STREAMING ADVERTISING. BUILT FOR YOU.
The rise of connected TV and streaming media has unlocked opportunities for programmatic efficiency to meet buyer demand for this valuable inventory.
PubMatic has honed our CTV and OTT technology to deliver great viewing experiences while maximizing both publisher and advertiser returns, all with transparency and control at the core.
We enable a better supply chain for streaming ads
Our integrated platform provides efficient, flexible access to premium demand at scale while protecting your viewer experience
Our team of CTV experts understand your needs and we’ve built our solutions to put you in control of your programmatic strategies
We continuously hone our tech to meet the evolving needs of streamers, from advanced deal support to ad podding to creative approvals and more
Key Capabilities
Analytics & Measurement
Ad Quality
Ad Podding
Creative Approval
Competitive Separation
Content Signals
Cross-Screen Video
Deal Negotiation
Flexible Deal Models
Forecasting & Planning
Machine Learning & AI
Private Marketplace (PMP)
Programmatic Guaranteed
EXPLORE OUR PROGRAMMATIC VIDEO PRODUCTS FOR CTV & OTT PUBLISHERS
PubMatic SSP for Publishers
Curate inventory access across our unique, high-quality demand via flexible deal types and packaging while you control your audiences and data.
Enrich your impressions with protection and data with signals that deliver more value to buyers and more revenue to you, all with the control of sell-side tech.
Make programmatic auctions more efficient and drive campaign ROI by targeting CTV consumers at scale with transparent, curated packages transacted via a single deal ID.
Smadex & PubMatic Partner To Extend Mobile Precision To Premium CTV Streaming, Scaling Monthly Spend By 80x
Smadex, a leading global performance advertising engine for apps, has built one of the industry’s most prominent Performance CTV offerings. As eyeballs continue to shift to CTV streaming platforms, Smadex identified an opportunity to partner with PubMatic and build strategy around a new channel for its advertisers. Proven results, high-quality supply, advanced audience targeting, and…
A leading multinational professional services network sought to elevate its brand presence and drive deeper consideration amongst B2B decision-makers. Partnering with dentsu, the brand, deployed an innovative programmatic strategy that combined PubMatic’s premium supply-side platform capabilities with Cocie’s AI-powered contextual intelligence. By targeting high-value audiences across CTV and OTT environments, the campaign delivered significant brand…
From Moments to Momentum: Live Sports at Scale with PubMatic
In July of 2025, PubMatic released a first-to-market AI-powered opportunity for programmatic activation centered around premium live sports inventory. Since then, the Live Sports Marketplace has become an award-winning solution that enables buyers to seamlessly layer incremental scale onto their live sports campaigns, driving efficiency and ultimately improving outcomes against high-value sports audiences.
Unlocking CTV Scale & Transparency With PubMatic Activate
Leading programmatic media partner, MiQ, was looking for a programmatic activation solution that could effectively scale CTV campaigns with brand-suitable inventory and provide transparent show-level reporting for a category restricted client. PubMatic Activate helped drive scale and transparency, delivering impactful outcomes for both the client and agency.
Enhancing CTV Campaign Relevance Through Curation and Optimization
A major North American professional sports league partnered with PubMatic and illuma to engage sports fans across Connected TV (CTV). Together, they delivered privacy-safe, relevant advertising experiences at scale while ensuring campaigns were continuously optimized for quality reach and engagement. By combining PubMatic’s premium CTV inventory and curation capabilities with illuma’s AI-driven contextual intelligence, the…
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