HOW KLEVER DELIVERED 5X ROAS FOR ROUGE CARE VIA PUBMATIC’S AGENTICOS

Klever needed to prove that agentic AI could create measurable business value in real-world media campaigns. For Rouge Care, a direct-to-consumer wellness brand, the measurement benchmark was ambitious: a 2.5x return on ad spend. To achieve those results in a CTV environment (a new channel for the client) would require not just better optimization, but a fundamentally different approach to how campaigns are planned, built, and managed in real time.

Klever deployed two complementary agents via PubMatic’s AgenticOS: an internal Planning Agent and a custom Buying Agent. Instead of starting with a traditional media brief, the Klever team fed their strategic objectives and guardrails directly into AgenticOS through their preferred LLM, which generated 80% of the campaign structure automatically.

The efficiency gains were immediate and concrete. By anchoring AgenticOS in natural language and familiar tools, the team eliminated the learning curve entirely, transforming a traditional barrier to experimentation into an accelerant. The result was immediate and profound: Klever’s traders pivoted from tactical execution to strategic oversight, while automated daily briefs surfaced optimization opportunities in real time. Freed from manual steps and routine troubleshooting, they could concentrate on making high-impact strategic decisions and delivering incremental value for end clients.

Direct access to PubMatic’s premium inventory network amplified the agentic advantage. By operating within a curated, first-party CTV supply ecosystem, AgenticOS and Klever agents could optimize toward quality and performance rather than scale alone. More dollars reached working media, which meant more scale against best-performing placements. The premium quality of inventory, married to agentic precision and intelligence, created a multiplier effect on ROAS.