AUCTION PACKAGE: United States

HALLOWEEN

Own October's Biggest Moments. Reach Consumers Throughout the Spooky Season.
seasonal, auction packages, costumes, candies

PubMatic has built a frightfully great Halloween Auction Package to deliver contextually relevant and targeted omnichannel reach at scale.

Halloween has become one of the fall’s most engaging cultural moments, extending far beyond October 31. From streaming horror movies and decorating homes to shopping for costumes, candy, and seasonal experiences, consumers spend weeks actively planning and celebrating. This auction package helps brands align with these high-attention moments across premium omnichannel inventory.

Capture Halloween’s Biggest Moments

Reach Consumers During Peak Seasonal Entertainment

  • Align your brand alongside horror movie marathons, Halloween specials, gaming content, haunted attractions, and family-friendly seasonal programming as audiences immerse themselves in October traditions.

Engage Consumers Before They Buy

  • Reach shoppers while they’re researching costumes, decorations, candy, party supplies, recipes, and DIY inspiration, connecting with audiences before purchase decisions are made.

Extend Your Brand Across the Entire Season

  • Maintain visibility across CTV, mobile, web, and video before, during, and after Halloween with premium inventory that keeps your brand present throughout October.

PARTICIPATING DATA PARTNERS

  • eyeota logo
  • Affinity Answers logo

Additional custom audiences can be layered onto the Halloween Auction Package.
Please connect with your PubMatic account representative to learn more.

Activation Channels

  • CTV
  • Web

    Video & Display

  • Mobile App

    Video & Display