Halloween has become one of the fall’s most engaging cultural moments, extending far beyond October 31. From streaming horror movies and decorating homes to shopping for costumes, candy, and seasonal experiences, consumers spend weeks actively planning and celebrating. This auction package helps brands align with these high-attention moments across premium omnichannel inventory.
CAPTURE HALLOWEEN’S BIGGEST MOMENTS
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Reach Consumers During Peak Seasonal Entertainment
Align your brand alongside horror movie marathons, Halloween specials, gaming content, haunted attractions, and family-friendly seasonal programming as audiences immerse themselves in October traditions.
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Engage Consumers Before They Buy
Reach shoppers while they’re researching costumes, decorations, candy, party supplies, recipes, and DIY inspiration, connecting with audiences before purchase decisions are made.
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Extend Your Brand Across the Entire Season
Maintain visibility across CTV, mobile, web, and video before, during, and after Halloween with premium inventory that keeps your brand present throughout October.
PARTICIPATING PUBLISHERS
PARTICIPATING DATA PARTNERS
Additional custom audiences can be layered onto the Halloween Auction Package.
Please connect with your PubMatic account representative to learn more.
Activation Channels
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CTV
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Web
Video & Display
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Mobile App
Video & Display